The first appointment
Someone new to the area, or unhappy where they were. They compare portfolios and reviews on a phone and book with whoever looks right and has a free slot.
Salons & spas
Salon and spa marketing and SEO.
This is bought with the eyes and kept through habit. Winning a client is visual; keeping them is about how easy you make the next appointment.
Two customers, two paths
The regular
Every four to eight weeks, for years. Worth many multiples of a first visit, and the entire economics of the business. Won on experience and rebooking friction.
What we build
- Portfolio as a primary pageNot a gallery buried in the navigation. Work organised by service and style, because clients arrive looking for a specific result.
- A page per serviceBalayage, extensions, facials, massage, nails. Distinct searches with distinct intent and very different price points.
- Booking with live availabilityShowing real open slots converts far better than a contact form. Quiet weekday gaps are the ones this fills.
- Stylist and therapist profilesClients follow individuals. Profiles with their own portfolios and booking links convert better and reduce churn when staff change.
- Pricing published by serviceRanges by length, thickness or duration. Withholding price loses more bookings than a high number ever does.
- Rebooking built into the flowThe next appointment offered at the end of the last one, plus a reminder that arrives at the right interval. This is where the margin is.
The rest of the system
Website design
Fast on mobile, clear next step, built live before you pay.
How it worksLocal SEO
Profile, listings, reviews and location pages that rank.
What's includedContent writing
Cost, comparison and local pages that bring people in.
See the approachConversion & brand
Find where visitors drop out and make every visit worth more.
Where it leaksOther industries
See where you stand locally
We'll check your visibility across the areas you draw from and send it back, free.