Content writing

SEO content writing built around what people search before they buy.

Nobody searches for ten tips. They search what it costs, whether you're open, whether you're any good, and whether you're better than the place down the road.

Four page types that earn their keep

Everything we write falls into one of these. If a topic doesn't fit, it usually doesn't sell.

Cost and pricing

What something actually runs in your area. High volume, high intent, and answered badly by competitors who refuse to publish a number.

Comparison

This option against that one. The question every customer asks before spending, and the page that lets you answer it on your terms rather than a review site's.

Local and neighbourhood

Detail only a business that actually operates there would know. This is what separates a real page from a template with a city name dropped in.

Question pages

The things customers ask at the counter, on the phone, over and over. Answering them publicly ranks well and shortens every sales conversation.

Written to be quoted, not just ranked

A growing share of local questions never reach a website at all. They get answered directly by an AI assistant, which cites a handful of sources and moves on.

Being one of those sources takes specific things: clear question-and-answer structure, direct numbers rather than ranges hedged into meaninglessness, entity markup that identifies exactly who and where you are, and content specific enough that a generic answer can't replace it.

We write for that alongside conventional ranking. It costs nothing extra to do properly, and businesses ignoring it are already losing the top of their funnel without seeing it in any report.

What you actually get

Four to ten pages a month depending on plan. Each briefed against a real search query with volume behind it, written by a person, reviewed by you, published with internal links and schema, and submitted for indexing the same day.

No AI slop published under your name. We use tools for research and outlining; the words on your site are written and edited by a human who has spoken to you.

Content plans

Optional, on top of your setup and maintenance. Content is ongoing production rather than upkeep, so it is priced separately — folding it into maintenance would mean doing it badly.

Steady

Keeping the site alive and gradually widening the net.

$300
per month
  • 4 pages per month
  • Keyword brief per page
  • Internal linking
  • Schema and indexing
Get started
Most common

Build

Actively taking ground across a metro.

$600
per month
  • 10 pages per month
  • Cost and comparison priority
  • Neighbourhood coverage
  • Quarterly content audit
  • Answer-engine optimisation
Get started

One-off

A specific set of pages, no retainer.

$90
per page
  • Same brief and writing process
  • Minimum four pages
  • Published and indexed
Talk it through

Want to see what we'd write first?

Tell us where you are and what you sell. We'll come back with the ten pages we'd build, ranked by what they're worth.